Strengthening of communication through the implementation of a stylebook

Abstract

PROBLEM: there is a lack of rules for editing written materials created in an educational institution. OBJECTIVE: implement a style manual to optimize the internal and external written communication of the teaching and administrative staff of that institution. METHOD: a qualitative approach was used because the perception of people in the community was investigated regarding how they write and what are the appropriate ways to improve their writing in their context. RESULTS: it was verified that planning an editorial process requires the participation of different agents, such as authors, editors, proofreaders, designers, illustrators, diagrammers and printers. The design of the manual went through each phase proposed by Michael Bhaskar: filtering, framing and amplification according to a model. Because the editor is a mediator, his job is also in the community; In this case, the style manual was designed together with the community from action research, which allowed a resource that collaborated in solving the problems of editing the educational institution's materials. CONCLUSION: from the editorial edition, the style manual is the product that best solves the problem of written communication; however, the improvement also implies its socialization through pedagogical processes in the community. An editor can facilitate the process or, depending on their skills, contact a teacher who participates in this process from a better position.